Adobe has long been a frontrunner in developing tools that empower creativity. Maintaining this tradition, the company has launched Adobe Firefly Video Model, a generative AI solution specifically designed for video creation. Noteworthy for its IP-friendly and commercially safe framework, Firefly extends Adobe's vision, granting users of all skill levels the ability to explore, ideate, and actualize their creative ideas.
Integrating multifaceted creative expression, Firefly Video Model enters beta with capabilities that synergize video, image, and vector generation, streamlining the creative workflows. Users can effortlessly transform images into stunning videos, translate audio into multiple languages, or create video clips with specific styles and angles based purely on text prompts.
“Film is an inherently technical medium, and I’ve always embraced new tech, including artificial intelligence, in my work. As someone who went to art school before transitioning to a career in filmmaking, I believe that protecting the rights of artists always comes first.” - Paul Trillo, Filmmaker
To cater to diverse creator needs, Adobe introduces Firefly Standard and Firefly Pro. These plans offer access to premium video and audio capabilities, with all versions providing unlimited Firefly imaging and vector features. A future release, Firefly Premium, is set to expand audio and video capacity, targeting high-volume creators and teams.
Firefly Video Model redefines how artists bring visions to life, empowering them to generate exact matches of their creative ideas, from breathtaking landscapes to 3D animations, within a short span of time.
“Adobe’s generative AI video tools have been transformative for our creative and post-production workflows at Versus. They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever.” - Justin Barnes, Executive Creative Director, Versus Creative Studio
Firefly’s Text to Image interface now accommodates advanced adjustments, allowing users to fine-tune compositions, ambiance, and lighting. The new Scene to Image module facilitates the integration of 3D shapes within creative workflows, providing precise visual guides.
With features like Translate and Lip Sync, Adobe unlocks the capacity for cross-lingual video production. These services translate and dub videos into more than 20 languages while maintaining the original speaker's vocal characteristics.
Adobe continues to focus on ensuring commercial safety and protecting creators' rights. Firefly Video Model is trained exclusively on licensed content, adhering to Adobe's AI Ethics principles of accountability, responsibility, and transparency. The company emphasizes a creator-first approach in all their AI innovations.
“Adobe’s Firefly Video Model is making it easier for brands and studios to create original content without worrying about IP issues. It gives agencies the ability to push storytelling further — bringing big ideas to life faster and smarter, without compromise.” - Nik Kleverov, Chief Creative Officer, Native Foreign
Firefly's seamless integration across Adobe Creative Cloud platforms, such as Photoshop and Premiere Pro, ensures a cohesive ideation-to-production workflow. By combining cutting-edge AI tools with existing production software, Adobe continues to innovate and empower the creative process.
This new chapter in AI-powered creativity marks a significant milestone for Adobe, promising to reshape video creation while preserving the integrity and rights of creators around the globe.
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